How do I get the press to notice a press release?



I’m running a political campaign and will be sending out a press release to all the local media contacts tomorrow. How do I get them to notice it? I’m sure they get a lot of press releases and ignore most of them. Should I paste the text of it into the email and also attach it as an attachment? If it’s a mass email how do I address it — “Dear Member of the Press”?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews
  • MisterWong
  • Y!GG

One Response

  1. Michele Says:

    The smaller and more local the newspaper the greater the chance it will be published.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.